After-sales services and aftermarket support: a systematic review, theory and future research directions
CM Durugbo - International Journal of Production Research, 2020 - Taylor & Francis
After-sales and aftermarkets are significant revenue streams for industrial companies. After-
sales services are activities during warranty periods that include field technical assistance …
sales services are activities during warranty periods that include field technical assistance …
Exploring the role of augmented reality as a new brand advocate
Augmented reality (AR) has proven to be a potential source of disruption in the marketing
discipline. Abundant research has attested to AR's potential by exploring the impact of AR …
discipline. Abundant research has attested to AR's potential by exploring the impact of AR …
Activating corporate environmental ethics on the frontline: a natural resource-based view
Corporate environmental ethics has moved from a niche issue within business strategy to a
potential source of competitive advantage. Firms, however, are comprised of individuals who …
potential source of competitive advantage. Firms, however, are comprised of individuals who …
Females' customer engagement with eco-friendly restaurants in Instagram: the role of past visits
Purpose The purpose of this study is to examine the effect on the customer brand
engagement (CBE) of followers of an eco-friendly restaurant of their perceptions of the …
engagement (CBE) of followers of an eco-friendly restaurant of their perceptions of the …
Pride and promotion: Exploring relationships between national identification, destination advocacy, tourism ethnocentrism and destination image
Social media sites are an increasingly popular forum for loyal and engaged destination
advocates to promote a place and encourage visitation. Motivation to advocate is related to …
advocates to promote a place and encourage visitation. Motivation to advocate is related to …
Consumer perceptions of sustainable development goals: conceptualization, measurement and contingent effects
The COVID‐19 pandemic has caused drastic disruptions to many multinational
companies'(MNCs') supply chain management, pushing them to relocate their …
companies'(MNCs') supply chain management, pushing them to relocate their …
[HTML][HTML] A survey of big data dimensions vs social networks analysis
The pervasive diffusion of Social Networks (SN) produced an unprecedented amount of
heterogeneous data. Thus, traditional approaches quickly became unpractical for real life …
heterogeneous data. Thus, traditional approaches quickly became unpractical for real life …
Developing brand advocacy through brand activities on Facebook
Y Choi, MW Kroff, J Kim - Journal of Consumer Marketing, 2021 - emerald.com
Purpose This paper aims to investigate how brands' social media activities (credible content
delivery, co-creation and responsiveness) impact brand advocacy. The paper also examines …
delivery, co-creation and responsiveness) impact brand advocacy. The paper also examines …
A cross-national comparison of intragenerational variability in social media sharing
Given Millennials' early digital life experiences, the adoption of social media tends to be
greater among members of this generation compared to older ones. However, studies that …
greater among members of this generation compared to older ones. However, studies that …
How situational circumstances modify the effects of frontline employees' competences on customer satisfaction with the store
L Lucia-Palacios, R Perez-Lopez… - Journal of Retailing and …, 2020 - Elsevier
This article aims to analyze whether the effectiveness of frontline employees' competences
(task and interaction) at managing customer satisfaction with the store differ depending on …
(task and interaction) at managing customer satisfaction with the store differ depending on …