An Analysis of the Impact of Brand Image on Consumer Purchase Behavior

Y Hui, SA Salman - International Journal on Recent Trends in …, 2023 - ejournal.lucp.net
Since its introduction, the idea of" brand image" has received a great deal of consideration
from academics and professionals alike due to the central role it plays in marketing. Despite …

Online consumer behaviour: Opportunities and challenges for the elderly

M Olumekor, S Polbitsyn - 16 September 2021 through 17 September …, 2022 - elar.urfu.ru
Humans are living longer than ever before, and people above 65 are the fastest growing
age group in the world. However, while technological progress, the proliferation of the …

An analysis of the Impact of Brand Image on Consumer Purchase Behavior: The case of Lidl, Sweden

M Ahmed - 2021 - diva-portal.org
This research project had a purpose to discuss the impact of Brand Image on Consumer
Purchase Behavior. For retailers brand image are the key factors that help them to engage …

Hilton Helsinki Kalastajatorpan brändi-imagon kartoitus

A Kivi - 2024 - theseus.fi
Tämä tutkimustyyppinen opinnäytetyö toteutettiin toimeksiantona Hilton Helsinki
Kalastajatorpalle. Kalastajatorppa on Munkkiniemessä sijaitseva Hilton-ketjuun kuuluva …