With technological advancements and information tomorrow, many company sectors use
technology and media as a tool in conducting marketing activities. Advertising evolution has …

Purpose The purpose of this paper is to extend the theory of planned behaviour (TPB) to
identify the factors influencing Muslim customers' intention to revisit non-halal certified …

In the fashion and retail industry, a group of startups, referred to as Direct-to-Consumer
(DTC) brands, are proliferating. DTC brands are defined as e-commerce brands that sell …

This study was aimed at exploring the impact of religiosity on purchase intention towards
counterfeit products by investigating the mediating role of consumer attitude. This study …

There are abundant studies on counterfeiting luxury products in developed and
underdeveloped countries. However, there is a lack of multi-country studies on Pakistan and …

Green hotels have grown in popularity due to customers' increased awareness of
environmental issues. This study aims to construct and evaluate a model that combines the …

Purpose The study's objective is to examine the consumers' intention to buy counterfeit
brand shoes. A conceptual model is developed to test the risk-taking and word-of-mouth …

Tujuan dari penelitian ini untuk menguji dan menganalisis perceived quality, brand
reputation dan repurchase intention pada Sepatu Bata Aplikasi Shopee. Populasi dalam …

The research conducted by this researcher intends to analyze the effect of trust and ease of
use on purchase decisions and repurchase intention. The data collection method in this …

This study aims to empirically examine the effect of attitudinal functions: social-adjustive,
value-expressive, ego-defensive, and product knowledge on consumer purchase intention …