Abstract The use of Artificial Intelligence (AI) in Digital technologies (DT) is proliferating a
profound socio-technical transformation. Governments and AI scholarship have endorsed …

Purpose Data-driven marketing is replacing conventional marketing strategies. The modern
marketing strategy is based on insights derived from customer behavior information …

Artificial intelligence (AI) is increasingly embedded into service firms' operations. However,
production systems and operations management scholars have not yet examined if AI …

Tourism contributes to mental health. We could: recognize, measure, value, and market
those contributions; analyze components and design products to maximize mental health …

The growing interest in intelligent automation adoption and development in tourism presents
many potential solutions for sustainable tourism issues. To map the current landscape of …

This study aims to investigate the role of artificial intelligence (AI) driven facial recognition to
enhance a value proposition by influencing different areas of services in the travel and …

Artificial Intelligence (AI) came up as an ambiguous concept from computer sciences and
now it is being used in many areas of our life. It has stimulated academia's interest due to its …

Based on cognitive–emotional neuroscience, the effectiveness of advertisement is
measured in terms of individuals' unconscious emotional responses. Using AFFDEX to …

This study examines the impact of service quality on intention-to-revisit through variables
such as emotion, satisfaction, eWOM and loyalty in the hotel industry from a cross-cultural …

Neuro-tourism is the application of neuroscience in tourism to improve marketing methods of
the tourism industry by analyzing the brain activities of tourists. Neuro-tourism provides …