Brands and media gatekeeping in the social media: current trends and practices–an exploratory research
GZ Miliopoulou, V Cossiavelou - International Journal of …, 2016 - igi-global.com
The purpose of this paper is to examine current trends and practices regarding brand
communication through the social media, as brand activation in the online social …
communication through the social media, as brand activation in the online social …
Brand Management and Media Gatekeeping: Exploring the Professionals' Practices and Perspectives in the Social Media
GZ Miliopoulou, V Cossiavelou - Strategic Innovations and …, 2019 - igi-global.com
This chapter examines the brand manager's point of view on content marketing and brand
management in the social media. Using the filters of media gatekeeping, the authors study …
management in the social media. Using the filters of media gatekeeping, the authors study …