Across the millennia, and across a range of disciplines, there has been a widespread desire
to connect, or translate between, the senses in a manner that is meaningful, rather than …

A growing body of experimental research now demonstrates that neurologically normal
individuals associate different taste qualities with design features such as curvature …

The exponential growth in the usage of social media platforms (SMPs) has brought most of
us to a virtual space that is nowadays also being shared by firms. Firms regularly …

Purpose This study evaluates the effect of the media image content of business to business
(B2B) organizations to accelerate social media engagement. It highlights the importance of …

Cognitive linguistic and semiotic accounts of metaphor have addressed similar issues such
as universality, conventionality, context-sensitivity, cross-cultural variation, creativity, and …

Introduction This research investigates consumer acceptance of alternative methods for
communicating information about wine, focusing on the alignment between sensory …

The phenomenon of synaesthesia has undoubtedly proved a great inspiration to a number
of artists, designers, and marketers for more than a century now. In fact, novelists, poets …

This paper analyses the main visual characteristics of sub-Saharan immigrants represented
as non-citizens in a sample from the Spanish press, and deepens on how this contributes to …

This study investigates the use of monomodal and multimodal metaphors in Jordanian and
American advertisements for promoting food products on Facebook. 180 advertisements …

This book is about how wine is represented at different levels and in different contexts and
situations, and shows the various ways through which we describe wine, promote wine and …