Despite a large body of research, country-of-origin effects are still poorly understood.
Combining the strengths of a narrative review with those of a quantitative meta-analysis, our …

This article provides an interdisciplinary review of consumer resistance, an overarching term
that includes various forms of anti‐consumerist behaviour. The review draws from …

In today's multinational marketplace, it is increasingly important to understand why some
consumers prefer global brands to local brands. We delineate three pathways through which …

This study tested whether, among consumers in developing countries, brands perceived as
hav ing a nonlocal country of origin, especially from the West, are attitudinally preferred to …

By studying consumer samples in an emerging market, Turkey, and two mature markets,
Singapore and Denmark, the author tests the chain of relationships that drive consumers' …

Materialism was explored in twelve countries using qualitative data, measures of consumer
desires, measures of perceived necessities, and adapted versions of the Belk (1985) …

Drawing from a large sample of consumer survey in five major cities of China, this empirical
study examines different underlying mechanisms of cultural identity and consumer …

Previous studies conducted in developed countries have demonstrated that ethnocentric
consumers are more willing to buy domestic products. This study investigates the …

The objective of this paper is to investigate product‐country images, lifestyles and
ethnocentric behaviors of Turkish consumers and provide suggestions to the marketers …

This study examines relationships between a new measure of consumer attitudes toward
consumption alternatives resulting from market globalization, several attitudinal antecedents …