Gift‐giving is a typical consumer behavior with important implications for consumers and
marketers. Accordingly, consumer gift‐giving behavior has received much attention from …

Past research shows that luxury products can function to boost self-esteem, express identity,
and signal status. We propose that luxury products also have important signaling functions …

Can we better understand modern consumer behavior by examining its links to our ancestral
past? We consider the underlying motives for consumption and choice from an evolutionary …

Conspicuous displays of consumption and benevolence might serve as" costly signals" of
desirable mate qualities. If so, they should vary strategically with manipulations of mating …

Researchers in the social and behavioral sciences are increasingly using evolutionary
insights to test novel hypotheses about human psychology. Because evolutionary …

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in
understanding our consumption patterns and the products of popular culture that most …

“Beliefs about men and women are as old as humanity itself, but Fine's funny, spiky book
gives reason to hope that we've heard Testosterone rex's last roar.”—Annie Murphy Paul …

This paper is the first to offer a comprehensive literature review of the role of evolutionary
psychology (EP) in marketing and consumer behavior. This study takes a holistic approach …

Using evolutionary psychology as a theoretical framework, it is argued that conspicuous
consumption serves as a means by which men communicate their social status to …

The current paper serves two purposes. First, it reviews the neuroimaging literature most
relevant to the field of marketing (eg, neuroeconomics, decision neuroscience, and …