Emotional reactions to red, green, blue, and gray colors in a living room were investigated
using a self‐report measure. Participants first watched a short video of a 3D model of a living …

Lighting design has direct relations on space perception, visual stimulus, spatial cognition
and user behaviour in retail environments. Quantitative and qualitative perspectives in retail …

Lighting and color are key factors under the control of lighting designers that can
significantly impact shoppers' perceptions and actions in the context of culinary and retail …

This study examined the meaning potentials integrated in the communicative devices
employed to promote the vision of Anchor University, Lagos (AUL). Six different posters …

Sažetak Boje su integralni dio ljudskog iskustva, s moćnim utjecajem na emocije, percepciju
i ponašanje, au oblikovanju grafičkih proizvoda kao iu grafičkim komunikacijama općenito …

With the aim of knowing the perception of a university audience of four aspects of lighting:
visual comfort, reading ability, color appearance and global preference, 40 volunteers were …

Background: Colours are the object of study in various areas of humanitarian sciences, such
as linguistics, cultural studies, and art. In psychology, the effects of colour on behaviour and …

This study examined the roles of colour on advertising and its contribution to persuasion.
Seven advertisements of different products were selected to demonstrate the influences of …

Background Color is closely related to emotions and is an important factor in inducing
emotion. However, although hue is highly related to color heat, most of the studies on hue …

Colors significantly impact students' perception, mood, behavior, and academic
performance. However, individual responses to color may vary, so it is important to consider …