Prior research underscores a need for applying theoretical frameworks to understand the
factors influencing diverse populations' organic food purchase intentions. The objectives of …

In the context of the expanding local food market, grasping the evolutionary trajectory of
consumer purchasing behavior is crucial for understanding market dynamics. This study …

Purpose This study aims to identify the key factors that influence the intention and behavior
of Chinese consumers toward purchasing organic food. The extended theory of planned …

This research explored Thai consumers' online purchase intention for plant-based foods
(PBFs), investigating factors shaping this intention and the impact of self-efficacy …

This study examines the impact of emotional perceptions and social influence on green
consumption practices, with a focus on Vietnam. Conducted using a non-probability …

The objectives of this study are threefold. First, we evaluate the applicability of the
information–motivation–behavioral skills (IMB) model for predicting organic food purchase …

People's desire for better living conditions leads to the emergence of new products,
including environmentally friendly products, for example, organic products. In the process of …

In recent years, there has been a growing global interest in healthy and sustainable food
choices, with organic food gaining popularity due to its perceived benefits for human health …

Objectives: The organic food market is growing rapidly. More and more consumers are
becoming aware of the impact of the food production methods used on health and the …

The organic food market is growing rapidly. More and more consumers are becoming aware
of the impact of the food production methods used on health and the environment, which …