Retail business analytics: Customer visit segmentation using market basket data
Basket analytics is a powerful tool in the retail context for acquiring knowledge about
consumer shopping habits and preferences. In this paper, we propose a business analytics …
consumer shopping habits and preferences. In this paper, we propose a business analytics …
A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data
Customer segmentation is considered the cornerstone for personalisation, target
advertising, and promotion assisting both researchers and practitioners to enhance …
advertising, and promotion assisting both researchers and practitioners to enhance …
Designing a marketing analytics course for the digital age
X Liu, AC Burns - Marketing Education Review, 2018 - Taylor & Francis
Marketing analytics is receiving great attention because of evolving technology and the
radical changes in the marketing environment. This study aims to assist the design and …
radical changes in the marketing environment. This study aims to assist the design and …
Factors affecting customer analytics: Evidence from three retail cases
The abundance of customer behavioral data alters the design and application of customer
analytics systems and approaches. Segmentation is a common customer analytics practice …
analytics systems and approaches. Segmentation is a common customer analytics practice …
Evaluating effects of mobile CRM on employees' performance
C Kim, IS Lee, T Wang, M Mirusmonov - Industrial Management & …, 2015 - emerald.com
Purpose–The purpose of this paper is to examine employees' personal performance after
mobile customer relationship management (m-CRM) use based on an updated model of …
mobile customer relationship management (m-CRM) use based on an updated model of …
Retail analytics: store segmentation using Rule-Based Purchasing behavior analysis
Retailers are facing challenges in making sense of the significant amount of data available
for a better understanding of their customers. While retail analytics plays an increasingly …
for a better understanding of their customers. While retail analytics plays an increasingly …
Data mining in digital marketing
Abstract With Industry 4.0, the Internet of objects, Internet services and cyber-physical
systems have led to radical changes in every aspect of society. Artificial intelligence and …
systems have led to radical changes in every aspect of society. Artificial intelligence and …
Customer behavior analysis by intuitionistic fuzzy segmentation: comparison of two major cities in Turkey
The vast quantity of customer data and its ubiquity, as well as the inabilities of conventional
segmentation tools, have diverted researchers in search of powerful segmentation …
segmentation tools, have diverted researchers in search of powerful segmentation …
A model to improve management of banking customers
A Estrella-Ramón, M Sánchez-Pérez… - … Management & Data …, 2017 - emerald.com
Purpose The purpose of this paper is to provide a customer lifetime value (CLV) model to
carefully assess and classify banking customers using individual measures and covering …
carefully assess and classify banking customers using individual measures and covering …
Big data in marketing & retailing
S Cao, AK Manrai - Journal of International & Interdisciplinary …, 2014 - scholars.fhsu.edu
Data is increasingly being created, stored, analyzed, and applied. Big Data is becoming an
everyday phrase that appears in popular media and people's daily conversations. This …
everyday phrase that appears in popular media and people's daily conversations. This …