Loyalty programs (LPs) are an important marketing instrument used to promote repeat
purchases and customer relationships. Although numerous studies have shed light on the …

Customer engagement (CE) is an emerging perspective that provides a holistic view of the
ways in which customers' interactive experiences with organizations create value for both …

Loyalty programs are widely used by organizations as a structured customer relationship
management (CRM) tool to build and extend customer-supplier relationship. Although a …

Nowadays, companies know that keeping customers engaged is essential to increase their
loyalty. The main goal of this study is to understand the impact of gamification and reputation …

In recent years, technology has been increasingly harnessed for motivating and supporting
people toward various individually and collectively beneficial behaviors. One of the most …

Factors promoting loyalty are of great interest to both academics and practitioners because
consumer loyalty is a notable predictor of business success. This study identifies the …

Economic value has moved beyond delivering quality services to include distinctive brand
experiences. Brand experiences are vital in developing brand loyalty and achieving …

Tourism loyalty is a key topic that has been covered in literature mainly from a very
homogenous perspective. This study analyses horizontal loyalty (consumer's loyalty divided …

Though gamified loyalty programs (GLPs), or loyalty programs that deploy gamified
elements, are increasingly adopted, academic acumen of customer engagement with GLPs …

The aim of this research study is to determine the satisfaction level of banking customers
regarding quality of different services provided by their bank and their loyalty with the …