Conceptualizing and communicating value in business markets: From value in exchange to value in use
Creating and communicating customer value is the basis of business-to-business marketing.
In recent years, our understanding of the value construct and the communication of customer …
In recent years, our understanding of the value construct and the communication of customer …
Theory of value co-creation: a systematic literature review
M Galvagno, D Dalli - Managing service quality, 2014 - emerald.com
Purpose–The purpose of this paper is to summarize and classify extant research and to
better understand the past, present, and future state of the theory of value co-creation. Its …
better understand the past, present, and future state of the theory of value co-creation. Its …
[HTML][HTML] The Internet of Everything: Smart things and their impact on business models
The internet of everything (IoE), connecting people, organizations and smart things,
promises to fundamentally change how we live, work and interact, and it may redefine a …
promises to fundamentally change how we live, work and interact, and it may redefine a …
SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …
has proliferated in recent years. In parallel, the macro-foundational theory of service …
Actor engagement in networks: Defining the conceptual domain
Considerable managerial and academic interest has made engagement a key priority in
marketing and service research, spurring a rapidly increasing body of literature on this topic …
marketing and service research, spurring a rapidly increasing body of literature on this topic …
Conceptualizing smart service systems
Recent years have seen the emergence of physical products that are digitally networked
with other products and with information systems to enable complex business scenarios in …
with other products and with information systems to enable complex business scenarios in …
Exploring the factors that affect user experience in mobile-health applications: A text-mining and machine-learning approach
Recent years have witnessed an increased demand for mobile health (mHealth) platforms
owing to the COVID-19 pandemic and preference for doorstep delivery. However, factors …
owing to the COVID-19 pandemic and preference for doorstep delivery. However, factors …
Value co-creation: concept and measurement
The surge in academic and practical interest in the topic of value co-creation (VCC)
highlights an equivocal understanding of its conceptual boundaries and empirical …
highlights an equivocal understanding of its conceptual boundaries and empirical …
The value of codesign: The effect of customer involvement in service design teams
Codesign allows a design team to combine two sets of knowledge that are key to service
design: Customer insights into latent user needs and in-house professionals' conversion of …
design: Customer insights into latent user needs and in-house professionals' conversion of …
The role of customer engagement behavior in value co-creation: A service system perspective
E Jaakkola, M Alexander - Journal of service research, 2014 - journals.sagepub.com
Recent developments in marketing and service research highlight the blurring of boundaries
between firms and customers. The concept of customer engagement (CE) aggregates the …
between firms and customers. The concept of customer engagement (CE) aggregates the …