This article introduces a dual entertainment path model that integrates insights from media
entertainment and transportation theory to show how links between entertainment motives …

In Men and Masculinities in Contemporary China, Geng Song and Derek Hird offer an
account of Chinese masculinities in media discourse and everyday life, covering …

Online communities offer attractive opportunities and challenges to advertisers. Using a
revised source credibility framework, this study proposes that interpersonal trust and …

This paper reviews advertising studies on China published in 13 advertising, marketing, and
business journals during the decade after joining the World Trade Organization (WTO)(2002 …

Asylum is at the core of political discussions in Turkey. The country has rapidly turned into
the world's largest host state in less than a decade, despite a long tradition of excluding non …

This paper provides an integrated social semiotic framework for analyzing intertextuality in
multimodal advertising discourse. Following the distinction between manifest intertextuality …

While the use of sex appeal is on the rise in China to advertise products ranging from beer to
cars, their effect on Chinese consumers is largely unknown and may be incongruent with the …

This paper identifies how Chinese advertising practitioners' cultural perceptions of gender
influence their creation of advertising representations. The research is based on interviews …

With their newfound wealth, consumers in emerging economies have begun providing new
growth opportunities for luxury brands over the past decade. Luxury brands, such as Louis …

Caring in Times of Precarity draws together two key cultural observations: the increase in
those living a single life, and the growing attraction of creative careers. Straddling this …