Purpose This paper aims to investigate the impact of consumers' perception of usability of
product packaging on impulse buying in terms of its shape, color, material, label and size …

Purpose This study aims to investigate the antecedents and consequences of green
packaging behavior (GPB). A conceptual model has been developed wherein green …

The paper presents the process of designing natural cosmetic products based on visual (ie,
pictorial elements) and technical attributes (ie packaging shape and material) which give a …

The production and consumption of food are responsible for high environmental impacts.
While the impacts of the agricultural production of food have been widely studied, less is …

This research aims to investigate the effect of green packaging on a sustainable
environment. A double-layered complex conceptual model was developed, and the …

Toys make a considerable clutter in homes over time unless managed responsibly. Given
the ease of buying anything these days, especially toys, due to the rise of online shopping …

Abstract Research Aims: This study aims to examine the effect of visual packaging and
perceived emotional value on purchase intention of Islamic-branded cosmetics …

Packaging has become itself a sales promotion tool for commercial organizations.
Consumers are exposed to more than 20,000 product choices within a 30-minute shopping …

Eco-label products are very appealing. To increase sales most of the companies adopt eco-
label strategy. On the other hand, the eco-labels often assure more than the products can in …

The stiff competition in business environment today requires marketers to fully understand
the factors that influence consumer behaviour. Packaging is one of the important factors …