As the worldwide market share of private label brands (PLBs) increases, the importance of
PLB-related research increases. Previous PLB-related literature reviews–none published …

The emergence of web analytics software has changed the way marketing is researched,
monitored, planned, and managed, which suggests a new dimension of marketing …

Purpose–This article aims to estimate the relationship between brand loyalty and price
promotions on the German yoghurt market. It considers consumer loyalty to various …

Quantity surcharges occur when retailers carry a product in two sizes and offer a promotion
on the small size: the large size then costs more per unit than the small one. When quantity …

Purpose In the recent years, the rapid growth of the grocery retailing industry has created a
great heterogeneity in prices across sellers in the market. Online price comparison agents …

Brazil is the world's largest producer of oranges and uses more than 70% of the harvested
fruits in the production of juices. The amount of processed orange is growing about 10% per …

In this paper, we aim at empirically uncovering the existence of price leadership in the
passenger transport market, whose oligopolistic structure facilitates the strategic interaction …

In various countries, competition laws restrict retailers' freedom to sell their products below
cost. A common rationale, shared by policymakers, consumer interest groups and brand …

Purpose The purpose of this paper is to capture the dynamic variations in sales of a product
based upon the dynamic estimation of the time series data and propose a model that …

The prices of corn and wheat started in the year 2000 at $1.92 and $2.17 per bushel, re
spectively. Eight years later, corn stood at $7.38 and wheat at $11.95 per bushel. In May of …