Despite growing attention to electoral brands, political scientists have largely remained
“color blind,” neglecting parties' chromatic choices. Moreover, scholars dedicated limited …

Political parties are typically seen as conservative institutions which rarely change. Despite
this common perception, parties do change, and on occasion, transform themselves by …

Markalaşma sürecinde önemli konulardan biri renk seçimidir. Markalar logo tasarımından
başlayarak tüm kurumsal kimlik ve pazarlama materyallerinde belirli bir renk temasıyla içerik …

Politics and the political process remains a complex, often controversial area of study.
Indeed, in order to simplify our understanding of political organisations, institutions, groups …

European integration scholars have paid little attention to the visual dimension of
Europeanization. We fill this gap by analysing how European Union integration reshapes …

Accomplished populists are researched from distant quarters, long after their populist turn.
Yet, populism—the attempt to represent the people through being the people—is not an …

The research paper examined the interplay between social media, brand personality, and
voter behaviour in Kuwait's unique political environment. The study applied the Aaker model …

The purpose of this chapter is twofold. Firstly, we put forward key branding concepts and
frameworks within political marketing, to explore political brand identity and political brand …

Outlining an integrative theory of knowledge, Francisco Javier Carrillo explores how to
understand the underlying behavioural basis of the knowledge economy and society …

Political parties are typically seen as conservative institutions which rarely change. Despite
this common perception, parties do change, and on occasion, transform themselves by …