In this paper, we introduce live streaming commerce–e-commerce integrated with real-time
social interaction via live streams. Using a uses and gratifications framework, we identified …

This research is designed to empirically investigate how social media needs and innovation
influence the adoption of social media amongst Internet users. The theoretical perspective of …

The purpose of this paper is to examine the current role of social media on entrepreneurial
intention among the accounting students in Penang. A survey was designed and …

Purpose This paper aims to investigate the key drivers of social media adoption intention by
small-and medium-sized enterprises (SMEs). Design/methodology/approach It uses a multi …

The advancement of technology provides education with varioussolutions to create new
learning environments. Edmodo as a learning platform is believed to offera solution in the …

The Internet has experienced an exponential growth in the number of users and has created
enormous increases in its marketing and communication applications during a considerably …

Penetration of smartphones and increasing use of social media on always-on devices has
attracted the attention of enterprises and organizations to benefit from such platforms for …

Mobile learning has expanded the reach of electronic and distance education, which has
been made possible by modern technology and globalization. There is a need to identify the …

This paper displayed the students? perspective on innovative teaching model using edmodo
in teaching English Phonology as a virtual class development. The data were collected for 6 …

Considerable research has been conducted on social media, yet the determinants of their
adoption by organizations, especially small and medium‐size enterprises (SMEs), remain …