In the last decade, the use of Data Sciences, which facilitate decision-making and extraction
of actionable insights and knowledge from large datasets in the digital marketing …

In recent years, strategies focused on data-driven innovation (DDI) have led to the
emergence and development of new products and business models in the digital market …

The boost in the use and development of technology, spurred by COVID-19 pandemic and
its consequences, has sped up the adoption of new technologies and digital platforms in …

In today's global culture where the Internet has established itself as the main tool for
communication and commerce, the capability to massively analyze and predict citizens' …

Controlling the coronavirus pandemic is triggering a cross-border strategy by which national
governments attempt to control the spread of the COVID-19 pandemic. A response based on …

Advertising has rapidly evolved in recent years, with a significant increase in the use of
artificial intelligence (AI) and its applications. While AI advertising literature dates to the …

Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …

The growth of technology in recent years and the increased use of digital platforms has
boosted e-commerce, where digital banking stands out in this research. The present study …

Augmented Reality (AR) technology adoption has been growing worldwide in recent years.
The potential of AR to blend digital information into the physical world has been a challenge …

Background The expansion of the coronavirus pandemic and the extraordinary confinement
measures imposed by governments have caused an unprecedented intense and rapid …