[PDF][PDF] The Effects of Hard Power and Soft Power on the Influence Attempts in Online Purchase Decisions

CC Chang, CC Wu - KIM2013, 2013 - researchgate.net
Recently, researchers have shown an increased interest in influential media. A fundamental
property of online social networks is that people tend to have attributes similar to those of …

[引用][C] The influence of social power in online purchase decision

C Chang - British Journal of Applied Science and Technology, 2016