Advancements in deep learning techniques and the availability of free, large databases
have made it possible, even for non-technical people, to either manipulate or generate …

Virtual influencer marketing: the good, the bad and the unreal | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Virtual …

Image source forensics is commonly regarded as one of the most effective methods for
blindly verifying the authenticity and integrity of digital images. The most recent topic related …

The process of recognizing and distinguishing between real content and content generated
by deep learning algorithms, often referred to as deepfakes, is known as deepfake detection …

Is it already the end of the influencers' era? More specifically the human influencers' era?
Indeed, AI-powered digital avatars called “virtual influencers” are replacing them as …

Purpose The surge of artificial intelligence (AI) applications and subsequent adoption by
consumers and marketers has ignited substantial research exploring the benefits and …

Purpose Fake news on social media about COVID-19 pandemic and its associated issues
(eg lockdown) caused public panic that lead to supply chain (SC) disruptions, which …

Based on the fast-growing sustainable consumption trend and the importance of social
media in consumer decision-making, increasingly companies are introducing green …

Generative artificial intelligence (AI) achieves remarkable results in the form of synthetic
images, texts, audio, or even video. Therefore, it is particularly suited to nudge creative tasks …

In the rapidly evolving digital landscape, the generation of fake visual, audio, and textual
content poses a significant threat to the trust of society, political stability, and integrity of …