[HTML][HTML] Analyzing The Role of Intellectual Capital on The Competitive Advantage of The Brand With The Mediating Role of Innovation And Brand Value (Case Study …
N Seifollahi, V Ebrahimi Kharajo - Journal of Tourism and Development, 2023 - itsairanj.ir
In today's competitive era, knowledge and intellectual capital is considered as a sustainable
strategy and the main factor for profitability and maintaining the competitive advantage of …
strategy and the main factor for profitability and maintaining the competitive advantage of …
[PDF][PDF] The Mediating Role of Brand Forgiveness in Relation to Brand transgressions and Coping Behavior (Case study: Bushehr Appliance Stores)
E Mohammadi, M Rokhide, A Khamshaya… - Consumer Behavior …, 2020 - cbs.uok.ac.ir
The purpose of the present research is to Forgiveness the brand on the path to brand
transggression to coping behavior. The present research is applied in terms of purpose and …
transggression to coping behavior. The present research is applied in terms of purpose and …
the effect of brand personality traits, consumer interaction with brand and quasi-social interaction on brand equity based on consumer and the mediating role of brand …
H Rahimi Kellour, Z Kazemi… - … behavior studies journal, 2020 - cbs.uok.ac.ir
The purpose of this study is to investigate the effect of brand personality traits, consumer
interaction with brand and quasi-social interaction on brand equity based on consumer and …
interaction with brand and quasi-social interaction on brand equity based on consumer and …
[PDF][PDF] Identifying the factors affecting the formation of Cemetery Brands Based On Customer Perception (Case study of Group of beverage companies in food industry)
SN Mousavi, Y Zarnegarian… - Consumer Behavior …, 2022 - journals.uok.ac.ir
Countless environmental developments have caused some brands to no longer be able to
compete in their respective industries as in the past. Such brands, based on a combination …
compete in their respective industries as in the past. Such brands, based on a combination …
شناسایی عوامل موثر بر شکل‌گیری برندهای گورستانی بر پایه ادراک مصرف‌کننده (موردمطالعه گروه شرکت های نوشیدنی صنعت مواد غذایی)
موسوی, سید نجم الدین, زرنگاریان, مومنی مفرد… - مطالعات رفتار …, 2022 - cbs.uok.ac.ir
تحولات بیشمار محیطی سبب گردیده تا برخی از برندها توان رقابت را نداشته باشند. این قبیل
برندها بر اساس ترکیبی از عوامل گوناگون درون و برون‌سازمانی جایگاه مطلوب گذشته خود را از دست …
برندها بر اساس ترکیبی از عوامل گوناگون درون و برون‌سازمانی جایگاه مطلوب گذشته خود را از دست …