Purpose The purpose of this paper is to investigate the impact of buyer-seller interpersonal
interactions on the purchase intention of buyers, incorporating swift guanxi as a mediator …

Social media influencers (SMI) have gained undeniable importance as brands endorsers.
However, although their credibility can be affected by the way they look, no known studies …

Digital companions are an advanced form of digital agents that do not only provide advice
and support but accompany people on their day‐to‐day customer journeys. This article …

Do job applicants and employees with tattoos suffer a penalty in the labor market because of
their body art? Previous research has found that tattooed people are widely perceived by …

Salespeople are aware that many customers have negatively stereotyped the sales
profession. Consequently, salespeople may become defensive and fearful about how …

First impressions matter. Just as salespeople assess potential customers, consumers make
judgments about salespeople, using cues from a salesperson's appearance and behavior to …

Purpose Social recommendation has been recognized as a kind of e-commerce with large
potential, but how social recommendations influence consumer decisions is still unclear …

Vertical line extensions are a valuable growth strategy for many retail service sectors.
Correctly positioning a new vertical line extension in the price/quality spectrum is an …

The prevalence of mobile devices has significantly increased in recent years, becoming an
integral part of our daily lives. This shift has created promising opportunities for mobile …

Mutual gaze (ie, eye contact) is linked to both positive outcomes such as trust and liking, and
negative outcomes such as dominance and hostility. When selling to multiple people …