“Factors influencing Swedish Generation Z are sustainable purchasing behaviors: A qualitative study in the context of the food industry in Sweden”.
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Generation Z, which includes many Swedes born between the mid-1990s and the early
2010s, is defined by a marked preference for environmentally friendly products, particularly …
2010s, is defined by a marked preference for environmentally friendly products, particularly …
Modeling Factors Influencing Purchase Intention of Eco-Friendly Packaging in Malaysia
Consumer choices for environmentally friendly items have been affected by the increased
global awareness of environmental sustainability. Theory of Planned Behavior (TPB) will be …
global awareness of environmental sustainability. Theory of Planned Behavior (TPB) will be …