Purpose First, this paper aims to investigate the impact of impulsiveness on two types of
shopping value (eg utilitarian and hedonic value) and the urge to buy restaurant products …

Purpose This study aims to investigate some determinants of impulse buying in online
shopping and then indicate the underlying mechanism regarding why consumers have the …

First, the purpose of this study is to examine the impact of situational variables, scarcity and
serendipity, on online impulse buying (OIB) in Chinese social commerce (SC) environment …

Using the SOR model, we investigate the impact of situational factors (interpersonal
influence, visual appeal, and portability) on hedonic and utilitarian web browsing and …

This study aims to explain how traveling affects the duration of happiness. As a result of
analysis on data collected from 225 tourists in Korea through longitudinal measurements …

Purpose Online reviews derived from peer communications have been increasingly viewed
as an important approach for consumers to gather pre-purchase information. This study aims …

Nowadays, social commerce has rapidly expanded to diverse industries. One of the items
that has expanded rapidly seems a restaurant type of coupons at a social commerce site …

Although executive coaching has been shown to be effective, few research initiatives have
attempted to understand the importance of the emergent relationship between a coach and …

Good luck isn't just chance—it can be learned and leveraged—and The Serendipity Mindset
explains how you can use serendipity to make life better at work, at home—everywhere …

This study examines the effects of different product presentation strategies (ie, alternative-vs.
attribute-based) on consumer responses to diagnostic and serendipitous website …