Revisiting a model of customer engagement cycle: a systematic review
The purpose of this paper is to consolidate published research on customer engagement
(CE), and building on that, to further develop a set of integrated CE elements that fit the …
(CE), and building on that, to further develop a set of integrated CE elements that fit the …
Factors influencing consumer loyalty: evidence from the Ghanaian retail banking industry
Purpose The increasing number of banks in the Ghanaian banking industry has brought
about intense competition in the industry. The purpose of this paper is, therefore, to examine …
about intense competition in the industry. The purpose of this paper is, therefore, to examine …
Interfirm IT capability profiles and communications for cocreating relational value: evidence from the logistics industry
This study seeks to identify the means by which information technology helps cocreate
relational value in the context of interflrm relationships in the logistics industry—a large and …
relational value in the context of interflrm relationships in the logistics industry—a large and …
Exploring construction client values and qualities: Are these two distinct concepts in construction studies?
Purpose The purpose of this paper is to focus on exploring the construction client values and
qualities reported by scholars over the last 20 years, along with clarifying commonalities and …
qualities reported by scholars over the last 20 years, along with clarifying commonalities and …
Enhancing consumers' self-reported loyalty intentions in Islamic Banks: The relationship between service quality and the mediating role of customer satisfaction
The main objective of this paper is to investigate how service quality and customer
satisfaction are correlated to self-reported loyalty intentions in Islamic banks. The paper …
satisfaction are correlated to self-reported loyalty intentions in Islamic banks. The paper …
An empirical analysis of franchisee value-in-use, investment risk and relational satisfaction
An exchange perspective of franchising recognizes the important role that both the
franchisor and franchisee assume in developing and maintaining sustainable relationships …
franchisor and franchisee assume in developing and maintaining sustainable relationships …
Perceived value in B2B and B2C: A comparative approach and cross-fertilization
R Mencarelli, A Riviere - Marketing Theory, 2015 - journals.sagepub.com
Perceived value is of primary concern for researchers and practitioners in the business-to-
business (B2B) and business-to-consumer (B2C) spheres. However, the scientific …
business (B2B) and business-to-consumer (B2C) spheres. However, the scientific …
The importance of aesthetics on customers' intentions to purchase smartphones
S Toufani, JP Stanton, T Chikweche - Marketing Intelligence & …, 2017 - emerald.com
Purpose The purpose of this paper is to examine how potential purchasers of a personal
information, communication and entertainment device such as a smartphone, perceive the …
information, communication and entertainment device such as a smartphone, perceive the …
The mediating effect of satisfaction on trust-commitment and relational outcomes in manufacturer–supplier relationship
Y Mungra, PK Yadav - Journal of Business & Industrial Marketing, 2020 - emerald.com
Purpose This study aims to investigate the effect of commitment and trust on satisfaction and
sequential effect of satisfaction on relational outcomes (ie performance and governance …
sequential effect of satisfaction on relational outcomes (ie performance and governance …
The effects of CARTER model on attitudinal loyalty in Islamic banks
Purpose The purpose of this paper is to investigate how the CARTER model impact on
attitudinal loyalty in Islamic banks. Design/methodology/approach The paper presents …
attitudinal loyalty in Islamic banks. Design/methodology/approach The paper presents …