El compromiso organizacional ha sido objeto de estudio extenso debido a la importancia
que tiene para las empresas. En esta investigación se ha realizado un análisis de la …

The 1970s introduced internal marketing (IM) as a solution for the companies that sought to
offer superior customer service. After 30 years though, IM practice remains limited, probably …

Purpose–The purposes of this paper are to examine whether internal market orientation
facilitates the development of external market capabilities, before influencing organizational …

Purpose–The purpose of this empirical paper is to investigate internal marketing from a
behavioural perspective. The impact of internal marketing behaviours, operationalised as an …

Purpose–The purpose of this paper is to examine the impact of Internal Market Orientation
(IMO) on the application of internal marketing practices and employee job satisfaction …

Purpose The purpose of this paper is to develop and propose an integrated model of
marketing knowledge from a tacit knowledge management perspective. This paper further …

The accumulation and sharing of knowledge is an important managerial approach to
attracting customers and increasing customer satisfaction. However, knowledge sharing is …

Purpose–The purpose of this paper is to investigate factors influencing end‐user
acceptance and use of government administration information system (GAIS) …

Purpose–Although many authors argue that practising marketing internally facilitates the
implementation of the market orientation concept, systematic empirical research to explore …

Market orientation is a business perspective that makes the customer the focal point of a
company's total operation. Market-oriented firms seek to understand customers' expressed …