Culture has been assumed to influence tourist behavior but due to the difficulty of measuring
culture values directly at the individual level, the relationship between national culture and …

Given the emerging evidence that national culture influences visitor behavior and that
Hofstede's concept (1980, 2001) has become the most accepted means to quantify …

Purpose This study aims to expand the understanding of impulse buying behavior by
looking further into the role of culture in cross-cultural contexts. Design/methodology …

The hotel industry is susceptible and vulnerable to crises; thus there is a need to address
these problems through effective crisis planning. This paper develops a conceptual …

Disparity in consumer ethics reflects cultural variations; these are differences in the
collective programming of the mind that distinguishes one culture from another. This study …

Gender-based segmentation is frequently used by marketers to cater to different needs and
preferences of men and women. However, the literature in consumer behaviour has not …

Purpose The purpose of this paper is to examine customer attitudes toward purchasing
counterfeit luxury products (ATPCLP) in two cities in two different countries (Saudi Arabia …

Chinese consumers comprise a unique subculture that exerts a considerable influence on
the market and are treated as a collective group by researchers. However, few studies have …

Research on corporate responsibility (CR), a topic that has grown in importance over the
past few decades, has focused primarily on developed countries. In this study, we look to the …

National culture exerts substantial influence on consumers' expectations, satisfaction, and
evaluations. Despite that, within a service-based context, two cultures are met, that of the …