[PDF][PDF] The new paradigm of the omnichannel retailing: key drivers, new challenges and potential outcomes resulting from the adoption of an omnichannel approach
A Simone, E Sabbadin - International Journal of Business …, 2018 - pdfs.semanticscholar.org
The rise of the Internet, mobile technologies and digital disruption have changed the retail
business as well as the implementation of the levers of retail mix and the behavior of …
business as well as the implementation of the levers of retail mix and the behavior of …
[HTML][HTML] Combining channels to make smart purchases: The role of webrooming and showrooming
In this study, the authors analyse the influence of specific combinations of online and
physical channels (webrooming and showrooming) on the customer experience …
physical channels (webrooming and showrooming) on the customer experience …
Feeling confident and smart with webrooming: understanding the consumer's path to satisfaction
The multichannel marketing literature consistently shows that consumers who use multiple
channels in their purchase journeys are more satisfied, loyal, and can be more profitable …
channels in their purchase journeys are more satisfied, loyal, and can be more profitable …
Omnichannel fashion retailing: examining the customer decision-making journey
Purpose The purpose of this paper is to examine the customer decision-making journey of
high involvement female fashion consumers in the context of omnichannel fashion retailing …
high involvement female fashion consumers in the context of omnichannel fashion retailing …
Contactless channel for shopping and delivery in the context of social distancing in response to COVID-19 pandemic
Arising from the global COVID-19 pandemic, social distancing has become the new norm
that shapes consumers' shopping and consumption activities. In response, the contactless …
that shapes consumers' shopping and consumption activities. In response, the contactless …
Fashion retailing–past, present and future
This issue of Textile Progress reviews the way that fashion retailing has developed as a
result of the application of the World Wide Web and information and communications …
result of the application of the World Wide Web and information and communications …
Consumer socialization process: The role of age in children's online shopping behavior
P Thaichon - Journal of Retailing and Consumer Services, 2017 - Elsevier
The aims of this research are to develop an understanding of children perception of online
shopping and to explore the extent of its adoption within the retail sector. This study also …
shopping and to explore the extent of its adoption within the retail sector. This study also …
Omni-channel customer experience (in) consistency and service success: a study based on polynomial regression analysis
W Gao, H Fan - Journal of Theoretical and Applied Electronic …, 2021 - mdpi.com
Drawing on expectation disconfirmation theory, this study explores the dyadic nature of omni-
channel consistency on customer experience. Specifically, we propose a conceptual model …
channel consistency on customer experience. Specifically, we propose a conceptual model …
Adding store to web: migration and synergy effects in multi-channel retailing
Purpose The purpose of this paper is to investigate the topic of multi-channel retailing.
Specifically, the research intends to determine if and to what extent the opening of physical …
Specifically, the research intends to determine if and to what extent the opening of physical …
Mobile word of mouth (m-WOM): analysing its negative impact on webrooming in omnichannel retailing
Purpose The purpose of this research is to analyse the influence of mobile word of mouth (m-
WOM), received at the physical store, which “challenges” the consumer's preferences in a …
WOM), received at the physical store, which “challenges” the consumer's preferences in a …