Marketing sustainable fashion: trends and future directions

S Ray, L Nayak - Sustainability, 2023 - mdpi.com
The fashion industry is one of the largest contributors to greenhouse gas emissions and
climate change. Sustainable fashion (SF) aims to address this issue by designing, creating …

A systematic review of drivers of sustainable fashion consumption: 25 years of research evolution

CS Dabas, C Whang - Journal of Global Fashion Marketing, 2022 - Taylor & Francis
This study aimed to identify drivers and moderators of sustainable fashion consumption
(SFC) by reviewing the evolution of SFC research. A systematic review was conducted using …

Pro-environmental purchase intention towards eco-friendly apparel: Augmenting the theory of planned behavior with perceived consumer effectiveness and …

N Kumar, P Garg, S Singh - Journal of Global Fashion Marketing, 2022 - Taylor & Francis
The textile industry has emerged as a major pollution source owing to a rise in carbon
footprint, the spike in greenhouse gas emission, and increasing landfill waste. Sustainable …

Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement

M Mansoor, A Saeed… - Journal of global …, 2022 - Taylor & Francis
Considering the climate issues, there is a need to investigate the various motivators and
triggering factors influencing consumers' green buying behaviors. The current study …

[HTML][HTML] The influence of cultural differences on consumers' willingness to pay more for sustainable fashion

O Khan, N Varaksina, A Hinterhuber - Journal of Cleaner Production, 2024 - Elsevier
Sustainable fashion is imperative to address environmental and social issues associated
with the fashion industry. Although it is argued that consumers' willingness to pay more …

The trends of sustainability in the luxury fashion industry: A Triple Bottom Line analysis

A Mok, H Yu, M Zihayat - Journal of global fashion marketing, 2022 - Taylor & Francis
Fashion is one of the most polluting industries in the world. While many practitioners have
already incorporated sustainability as part of their corporate social responsibility initiatives …

A digital push with real impact–Mapping effective digital nudging elements to contexts to promote environmentally sustainable behavior

M Berger, T Lange, B Stahl - Journal of cleaner production, 2022 - Elsevier
The ongoing environmental deterioration is mainly human-induced. In various daily
contexts, individuals can make small choices in favor of environmentally sustainable …

How consumer networks contribute to sustainable mindful consumption and well‐being

B Teufer, S Grabner‐Kräuter - Journal of Consumer Affairs, 2023 - Wiley Online Library
Sustainable mindful consumption has positive impacts on the environment and on people's
health and well‐being. However, consumption circumstances and social contexts make it …

Influence of and resistance to nudge decision-making in professionals

M Balconi, C Acconito, K Rovelli, L Angioletti - Sustainability, 2023 - mdpi.com
This study investigated how professionals' decision-making is influenced by nudging and
their resistance to such a form of conditioning. A total of 61 professionals performed a nudge …

Mapping sustainable options in the fashion industry: a systematic literature review and a future research agenda

V Schiaroli, RM Dangelico… - Sustainable …, 2024 - Wiley Online Library
The fashion industry accounts for large impacts on the environment and social welfare, both
on the consumers' and companies' sides. This study systematically reviews the literature on …