Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …

Purpose Although the value of artificial intelligence (AI) has been acknowledged by
companies, the literature shows challenges concerning AI-enabled business-to-business …

This study examines the effect of big data powered artificial intelligence on customer
knowledge creation, user knowledge creation and external market knowledge creation to …

This study contributes to the extant literature by empirically investigating the influence of
Business-to-Business (B2B) firms' technology readiness on information technology …

The buying center (BC) has captivated the attention of researchers for> 50 years, becoming
a central element of organizational buying behavior. While it seems easy to identify the BC …

Many marketers have struggled to harmonise the disparate and fragmented underpinnings
characterising the sharing economy under a single umbrella that is not only comprehensive …

Purpose The purpose of this paper is to offer a comprehensive overview of current research
on customer behavior in the business-to-business (B2B) context and propose a research …

Sharing economy is often characterized by an interplay of underutilized resources sharing,
information technology facilitation, peer to peer process, and intermediary intervention. In a …

Purpose The purpose of this study is to present a systematic literature review of academic
peer-reviewed articles in English published between 2005 and 2021. The articles were …

Purpose Frontline employees frequently experience tension at work. Based on paradox
theory, this study investigates why and when tension can result in positive performance …