Digital marketing and purchase intention of bank services: the role of trust and engagement

AA Otopah, CSK Dogbe, O Amofah… - International Journal of …, 2024 - emerald.com
Purpose The study examined the mediating and moderating roles of engagement and trust
in the relationship between digital marketing and purchase intentions in the banking …

Does personal innovativeness and personal anxiety matter? The predictors of continuance use intention of an e-wallet system

Y Tian, TJ Chan, TW Liew, MH Chen, HN Liu - Kybernetes, 2024 - emerald.com
Purpose Electronic wallets (e-wallet) systems have revolutionized transactional activities,
prompting individuals to adopt digital payment methods. This study investigates the …

Determinan Minat Pelaku Ritel Menggunakan Quick Response Code Indonesian Standard (QRIS) sebagai Sistem Pembayaran Digital

ZG Astuti, Y Mariadi - Jurnal Informatika Ekonomi Bisnis, 2024 - infeb.org
The aim of this study is to examine and analyze the factors influencing retailers' interest in
using QRIS as a digital payment system. The research employed a quantitative descriptive …

[PDF][PDF] Factors Influencing Customer Acceptance Towards Electronic Wallets (E-Wallets) in Malaysia: Perceived Security as Focus Variable

NA Bakar, S Rosbi, SN Norizan… - International Journal of …, 2024 - researchgate.net
An electronic wallet is a form of online service that facilitates the electronic transfer of funds
through the utilization of Internet connectivity. The utilization of electronic wallets has been …

The Impact of Security Toward Behavioural Intention among Local Community in Klang Valley

N Ismail, NA Gani - Jurnal Evolusi, 2023 - journal.uptm.edu.my
An e-wallet is a digital wallet that allows mobile users to make online purchases. Some
consumers are still concerned about electronic payments, thinking that their online activities …

Analysis of Consumer Behavior in the Usage of OVO in the Special Region of Yogyakarta Province: Integration of Theory Acceptance Model and Extended Theory of …

AF Rifki, D Sugandini, HT Sutiono - Journal of Business …, 2024 - jurnal.upnyk.ac.id
This research aims to investigate consumer behavior in using OVO in DIY Province through
the integration of the Theory Acceptance Model (TAM) and the Extended Theory of Planned …

Bibliometric Analysis on Digital Wallets: Current Research Status and Future Research Directions

VVDP Kotni, SK Patra, S Kumar - Digital Currency Assets and …, 2024 - igi-global.com
The emergence of digital finance was taken to the next level by the world economy due to
Covid-19 situation. The adoption of digital wallets by the citizens of advanced countries, as …

[引用][C] THE USAGE OF E-WALLET: A STUDY AMONG UNIVERSITI UTARA MALAYSIA (UUM) STUDENTS

ASBI ZULKARNAIN - 2023