Web-based E-Commerce Customer Segmentation System Using RFM and K-Means Model
FM Hilmy, RA Nurhaliza, MQH Octava… - … on Innovation and …, 2023 - ieeexplore.ieee.org
Database marketing has gained significant importance in today's business landscape due to
the availability of vast customer data held by many companies. This has led to the …
the availability of vast customer data held by many companies. This has led to the …
Examining the Behaviors and Preferences of Online Shopping Customers Using Clustering Techniques
In recent years, the e-commerce sector has seen a rise in company competitiveness as e-
commerce systems have expanded and been used by a variety of businesses. The e …
commerce systems have expanded and been used by a variety of businesses. The e …
Segmentasi Pelanggan E-Commerce Menggunakan Fitur Recency, Frequency, Monetary (RFM) dan Algoritma Klasterisasi K-Means
RM Fauzan, G Alfian - JISKA (Jurnal Informatika Sunan Kalijaga) - ejournal.uin-suka.ac.id
Peningkatan pesat dalam industri e-commerce menuntut pengembangan strategi
pemasaran yang lebih cerdas dan terfokus. Salah satu pendekatan yang dapat diterapkan …
pemasaran yang lebih cerdas dan terfokus. Salah satu pendekatan yang dapat diterapkan …