AM Colman - Behavioral and brain sciences, 2003 - cambridge.org
Rational choice theory enjoys unprecedented popularity and influence in the behavioral and social sciences, but it generates intractable problems when applied to socially interactive …
Literature Cited to accompany Animal Communication, 2e Page 1 Principles of Animal Communication, Second Edition Jack W. Bradbury and Sandra L. Vehrencamp Chapter 14 …
P Slovic - New perspectives on risk perception, 2010 - api.taylorfrancis.com
The gamble has been to decision research what the fruit fly has been to biology–a vehicle for examining fundamental processes with presumably important implications outside the …
Firms spend billions of dollars developing advertising content, yet there is little field evidence on how much or how it affects demand. We analyze a direct mail field experiment …
Consumer research has documented dozens of instances in which the introduction of an “irrelevant” third option affects preferences between the remaining two. In nearly all such …
Context effects—preference changes that depend on the availability of other options—have attracted a great deal of attention among consumer researchers studying high-level decision …
JR Parker, DR Lehmann - Journal of retailing, 2011 - Elsevier
Shelf-based scarcity in the form of relative stocking level depletion significantly affects consumer preferences (van Herpen et al. 2009). While both popularity and quality …
We implement a controlled, multi-site experiment to develop and test guidance principles for benefits transfers. These argue that when transferring across relatively similar sites, simple …
Contrary to the theory of rational choice, adding an alternative to a set of available options often affects people's judgement of the preexisting options. Here, we show that honeybees …