This study is conducted to determine the effect of perceived credibility, trust, experience, and
attractiveness as an evaluator of influencers' effectiveness on consumer purchase intention …

Purpose: Developing and keeping customers' loyalty in relation to the brand is a strategic
requisite for well-succeeded business. Thus, our main purpose was to develop and validate …

The purpose of this paper is demonstrating the value of the public relations and media role
in the industry of tourism and to justify its position. The research is survey depending and …

In order to attract potential students, both mainstream non-religious/general higher
education (GHE) and Islamic higher education (IHE) institutions have employed efficient …

Reserving existing customers is significantly more meaningful than acquiring new
customers, particularly for logistics service providers. This long-standing view emphasizes …

Present investigation conducted to check the mediation effect of customer satisfaction
between promotion mix elements and customer buying behavior in education sector of …

Purpose This study aims to examine the roles of advertising (ADV) and sales promotion (SP)
in creating airline brand equity (BE) in the UAE, and to test the mediational effect of customer …

Strategi komunikasi yang baik adalah strategi yang dapat menetapkan atau menempatkan
posisi seseorang secara tepat dalam komunikasi dengan lawan komunikasinya, sehingga …

This study examines the effect of three justice types' direct and three-way interactions on
customer forgiveness, including the two moderators of sales promotions and customer type …

This research aims to investigate the relationship between digital marketing, corporate
social responsibility (CSR), and their combined impact on brand building, with a specific …