Adopting artificial intelligence and big data tools across industry sectors in Morocco: an integrative literature review

R Ejjami - International Journal of Environment, Workplace …, 2024 - inderscienceonline.com
Morocco's strategy to integrate its industries into the Europe-Mediterranean-Africa network
faces challenges in digital transformation, primarily due to a knowledge gap among leaders …

AI-driven technology and privacy: the value of social media responsibility

KL Walker, GR Milne - Journal of Research in Interactive Marketing, 2024 - emerald.com
Purpose The authors argue that privacy is integral to the well-being of consumers and an
essential component in not only corporate social responsibility (CSR) but what they term …

Artificial Intelligence for Social Media Safety and Security: A Systematic Literature Review

M Hakimi, B Sazish, MA Rastagari… - Studies in Media …, 2023 - al-kindipublisher.com
The proliferation of social media platforms has revolutionized communication and
connectivity, but it has also introduced new challenges related to safety and security. In …

Gaining competitive advantage through artificial intelligence adoption

A Rosa, T Bento, L Pereira, RL Costa… - International …, 2022 - inderscienceonline.com
Companies are adopting artificial intelligence (AI) to be innovative, improve their strategies
and differentiate themselves from competitors. This research's objective is to examine the …

Artificial Intelligence in Marketing Communication: A Comprehensive Exploration of the Integration and Impact of AI

HND Senyapar - Technium Social Sciences Journal, 2024 - techniumscience.com
This study investigates the transformative impact of artificial intelligence (AI) on marketing
communications through an evaluation research approach. Focused on enhancing …

[PDF][PDF] Social Media Algorithms in Countering Cyber Extremism: A Systematic Review

K Tahat, M Habes, A Mansoori - Journal of Infrastructure, Policy …, 2024 - researchgate.net
Countering cyber extremism is a crucial challenge in the digital age. Social media
algorithms, if designed and used properly, have the potential to be a powerful tool in this …

[图书][B] Digital Marketing Technologies

H Aghazadeh, M Khoshnevis - 2024 - Springer
In today's world, businesses are more active in digital environment and electronic
commerce. They are offering their value propositions including products and services online …

Beyond the post: an SLR of enterprise artificial intelligence in social media

LA Maldonado-Canca, AM Casado-Molina… - Social Network Analysis …, 2024 - Springer
This study explores the impact of artificial intelligence (AI) on brand communication within
corporate social networks, analyzing its benefits, ethical and technical challenges, and …

Pengaruh Society 5.0 dalam Kehidupan Masyarakat

MB Yusuf, HA Rosyid - Jurnal Inovasi Teknologi dan Edukasi …, 2023 - journal3.um.ac.id
Era Society 5.0 sangat erat kaitannya dengan kemajuan teknologi dan informasi yang
dimana masyarakat ikut merasakan dampaknya. Pengaruh Society 5.0 dalam masyarakat …

Refining the Smart Linkage Across Two Fields: Artificial Intelligence and Social Media Marketing Using LDA and Bibliographic coupling (August 2023)

N Hanif, O Hanif, S Hanif, L Javeed, MN Abbasi… - IEEE …, 2023 - ieeexplore.ieee.org
Apparently, two different fields might share common knowledge. Such shared knowledge
might have better strategic priority for commercial enterprises working on applying solutions …