We develop an AI and AI-human-based model for salesforce hiring using recordings of
conversational video interviews that involve two-sided, back-and-forth interactions with …

The growth of social media and the sharing economy is generating abundant unstructured
image and video data. Computer vision techniques can derive rich insights from …

Many ads are engaging, but what makes them engaging may have little to do with the
product. This problem can be particularly relevant to influencer advertising if influencers are …

In this paper, we aim to provide a comprehensive overview of customer feedback literature,
highlighting the burgeoning role of artificial intelligence (AI). Customer feedback has long …

Making sense of massive, individual-level data is challenging: marketing researchers and
analysts need flexible models that can accommodate rich patterns of heterogeneity and …

We study the effectiveness of personalized video advertisements created using Generative
AI (GenAI). We run a mobile ad targeting field experiment on WhatsApp in partnership with a …

Turkish classical music, characterized by 'makam', specific melodic configurations
delineated by sequential pitches and intervals, is rich in cultural significance and poses a …

First and foremost, I extend my deepest gratitude to my advisor, Prof. Dacheng Xiu, who has
guided me since my master's studies. Dacheng has not only been an exceptional academic …

Analyzing unstructured text, eg, online reviews and social media, has already made a major
impact, yet a vast array of publicly available, unstructured non-text data houses latent insight …

A trend reported by both academics and practitioners is that advertising on TV has become
increasingly energetic. This study investigates the association between the energy level in …