Tekijänoikeus on kirjan (ja sanaston, ks alla) tekijöillä niin suomenkielisen kuin kaikkien
vieraskielistenkin versioiden osalta. Kirja on ilmaisesta saatavuudesta huolimatta …

This article defines project business and employs a bibliometric study for considering the
relevant characteristics of this concept. The motivation for this study is the shallow definition …

Purpose–The purpose of this paper is to introduce project business as a research field. The
project business view in this paper puts focus on the management of firms and their …

This introduction to the special issue on 'Project Marketing and the Marketing of Solutions'
starts by highlighting the major contributions made in the field of project marketing during the …

Utilization of references is a common marketing practice in business marketing. The
globalization of the economy is enhancing the relevance of referencing behavior further, as …

This paper focuses on the use of qualitative studies in business to business research. It
highlights some of the differences and similarities between qualitative methods to illustrate …

Based on the analysis of the strategic marketing approaches implemented by four firms
selling projects and systems under the rule of competitive tendering, this article advocates …

The purpose of this article is to present a conceptual framework useful for understanding
and analyzing the management and organization of the execution phase of inter-firm …

This article reports on an experiment in external facilitation of international project marketing
activity. The case involved a large, World Bank funded project in China aimed at upgrading …

In the project business what is truly relevant is not that the project eventually is finalized in
time and according to the budget, but that the customer is satisfied with the overall …