Although research has shown that business model innovation (BMI) can create a firm's
competitive advantage and enhance its performance, many small and medium-sized …

Purpose Innovation is the basic input to organizational endurance; therefore, the study of
processes that support innovation should be of interest to practitioners and researchers …

Marketing agility has recently gained the attention of international marketing managers and
scholars. However, scholars have not examined how this capability directly and indirectly …

This study contributes to the literature on customer involvement by assessing the influence
firm-level customer involvement capability has on service firm performance in two economic …

Purpose The purpose of the study was to find out the effect of authentic leadership on
innovative work behavior among employees in the context of Indian startups that have gone …

Purpose While acknowledging the importance of innovation capability and its potential for
creating competitive advantage for firms, the purpose of this paper is to further explain how …

This study empirically explores the impact of co-creation on technological innovation and
firm performance in the hospitality industry. Further, it examines the influence of …

This study explores the relationships between selected Supply Chain Risks (SCRs), use of
Demand Management Strategies (DMS) in a sustainable service industry and impact on …

Purpose Although literature indicated that business social responsibility (BSR) is now a
common practice and accepted norm among business enterprises globally, the concept is …

Innovation is an inherent and fundamental phenomenon for the prosperity of the textile
industry. One of the factors that can stimulate the propensity for innovation is the …