Stakeholder marketing has established foundational support for redefining and broadening
the marketing discipline. An extensive literature review of 58 marketing articles that address …

Marketing the Political Product Page 1 European Journal of Marketing 22,9 34 Marketing the
Political Product by David M. Reid Department of Business Studies, University of Edinburgh …

The examination of political risk, political uncertainty, and political institutions in the
international business literature has, not unexpectedly, been shaped by the prevailing …

Environmental concerns have begun to reshape the landscape in which global
organizations compete. The demands and influences of the environmental movement are …

Corporate social responsibility (CSR) has long been widely acknowledged as something
business should be more concerned with. However, few management models that …

Set within the political economy framework, marketing channels literature predominantly has
used an efficiency-based task environment perspective and largely overlooked a legitimacy …

This article highlights the central role that the study of marketing systems could and should
play in the discipline of macromarketing. Drawing from a wide-ranging literature, a new …

Marketing strategists assert that environmental management is a critical marketing task.
However, little attention has been given to environmental forces that actively oppose an …

Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for
the 1990s. It examines a broad range of issues that affect environmental behavior while …

Environmental NGO–business collaborative partnerships, commonly called green alliances,
are encouraging corporate enviropreneurship, entrepreneurial innovations that address …