A Abubakar, HS Abubakar, CO Daniel - International Journal of …, 2022 - ijmsssr.org
This study examined the relationship between Income, Product Country Image and Consumer Behaviour among rice consumers in Nigeria. The study adopts a correlation …
AI Baruk - Zeszyty Naukowe. Organizacja i Zarządzanie …, 2023 - researchgate.net
Purpose: The aim of the article is to identify the hierarchy of benefits perceived by final purchasers which offerors achieve by taking joint actions and to determine the importance of …
The master thesis examines the influence of brand name origin and brand antiquity on perception of unfamiliar apparel brands by Russian consumers. Additionally, the effect of …