To be successful in business the marketers must have understanding of how consumers
behave on every occasion during an implicit or explicit need for a product. The knowledge of …

Pandemi Covid-19 telah memberikan pengaruh terhadap perilaku masyarakat dalam
mengkonsumsi barang atau jasa. Seseorang dengan tingkat stress yang tinggi akan …

Personalization is used for marketing in social media by marketers and advertisers. So there
is a great need to explore this phenomenon of personalization and online impulse buying …

Sosyal bilimlerin psikoloji, sosyoloji, siyaset bilimi ve örgütsel davranış gibi çeşitli
alanlarında uzun yıllardır araştırılan sinizm, pazarlama literatürü için nispeten yeni bir …

Purpose The paper presents a structural model to explain the relationship between various
gender-role orientations (GROs) and motivational antecedents leading to entrepreneurial …

In the consumer's cultural landscape everything is gendered, including publishers. Some
publishers lean into the gendered elements of their brand personality and make active …

Our research extends the current understanding of cognitive moral reasoning research by
considering the often‐overlooked element of context, specifically the issue presented in the …

Amaç–Alt kültür kategorilerinden bir tanesi olan din, tüketici davranışlarını etkileyen bir faktör
olarak pazarlama uygulayıcıları ve araştırmacıları tarafından ele alınan bir konudur. Ayrıca …

Purpose This study aims to explore the relationships between gender, gender identity and
Word of Mouth (WOM). There are three objectives of this study. The first was to observe the …

Temperament is a personality trait that appears in all kinds of basic and innate behaviors
and traits. The purpose of the present study was to investigate the significant differences …