Impact of interaction, identification, customer satisfaction and customer loyalty on online video on demand
MA Alfarisi, Y Fernando… - 2022 IEEE 8th International …, 2022 - ieeexplore.ieee.org
This study investigates the correlation between online video-on-demand customer
interaction, identification, satisfaction, and loyalty. Online questionnaires were used to obtain …
interaction, identification, satisfaction, and loyalty. Online questionnaires were used to obtain …
Pengaruh Brand Community pada Loyalitas Merek Publik dan Merek Pribadi Tim Olahraga Electronic Professional Sports
M Hidayat - 2024 - dspace.uii.ac.id
Penelitian ini menyoroti peran penting komunitas merek dalam industri e-sports, khususnya
dalam membangun dan memperkuat loyalitas merek. Setiap tim e-sports biasanya memiliki …
dalam membangun dan memperkuat loyalitas merek. Setiap tim e-sports biasanya memiliki …