Purpose The enabling technologies that emerged from information technology (IT) have had
a considerable influence upon the development of marketing tools, and marketing has …

This study explores the evolution of Marketing 4.0 and empirically examines its impact on
customer satisfaction and purchase intention. Marketing 4.0, an upgrade to the previous …

El objetivo de este estudio se centra en realizar una revisión de literatura de las
Tecnologías de la Información y Comunicación (TIC) como un factor exclusivo que incide en …

In this paper, the author argues that technologies will transform marketing organization and
reshape market space, but companies should acknowledge that their mere possession will …

Our title plays with the promise on certain consumer goods packages of “no assembly
required,” but in fact we call upon the reader to assemble new theories rather than rely on …

An online-based transportation system has been created thanks to the industrial revolution
4.0, indirectly this system will slowly begin to shift transportation services such as travel that …

Technological developments, which have transcended just being an innovation, have a
profound influence on production processes and daily life of consumers by changing their …

Society 5.0 points toward a human-centred approach by the use of modern, advanced
technologies and artificial intelligence. This book explores and offers an overview of …

With the holistic approaches of Industry 4.0, products, services, standards, and application
techniques have been improved. This digitalization era has not only impacted the production …

Scholarly inquiry within the domains of social commerce has grown rapidly and seems
destined to be a goldmine of future research opportunities. However, it is now time to reflect …