We examine the effectiveness of using a fighter brand to combat copycatting in the luxury
goods industry. In our research setting, the copycat product has a high resemblance to the …

Supplier encroachment in technology-intensive supply chains is an emerging and important
research topic in communication technology. In order to assess the impact of patent …

As a natural psychological tendency of human beings, social comparison is pervasive
among consumers. However, while plenty of literature studied the role of social comparison …

Problem definition: Consumer cooperatives are consumer-owned and managed enterprises
that aim to achieve buyer power and maximize their members' welfare. Recently, several …

Firms are under public pressure to disclose more information about their operations ranging
from carbon emissions to product provenance. However, should a new entrant reveal its true …

يستعرض البحث الدراسات المنشورة مؤخرا حول إدارة العمليات التجارية لدور الأزياء الفاخرة وتأثير
اتجاهات الموضة على السوق والمستهلك، وكيفية وضع خطط تسويقية فعالة واستراتيجيات للأنشطة …‎