Marketing analytics has an impact on the role of every marketer in some way. However,
faculty members often face challenges when recruiting students for courses focused on …

Developing professionalism skills in the classroom is vital to the business college
experience as educators strive to ensure preparedness and success of their graduates …

As technology changes rapidly, marketing educators are challenged with maintaining a
curriculum that is ever-evolving in order for their graduates to be real-world ready. This …

The present study analyzes the marketing philosophies followed by banking sector
executives in India. Four distinct constructs of marketing practices are identified: Transaction …

Digital marketing and entrepreneurship are two of the main and crucial topics in the digital
age, and almost every field of science is unaffected by this subject (1). The principles …

Active learning engages students where they enjoy the learning process and gain a better
understanding of course content. Active learning, such as an in-class game, can mitigate …

SANTRAUKA Dėl vyraujančios konkurencingos rinkos aplinkos, organizacijos privalo rasti
sprendimus padėsiančius išsiskirti iš konkurentų, todėl tinkamai komunikuojamas vertės …

The over-arching goal of this dissertation research is to apply the theoretical frameworks of
comparative and competitive to diagnose the impact of the rise of populism and the …

This type of research is a type of quantitative research that using a cross-sectional approach.
This study uses the Non-Probability Sampling technique using purposive sampling, with a …

RESUMO O argumento dessa tese gira em torno do aperfeiçoamento da formação dos
egressos das linhas de marketing dos programas de doutorado em Administração no Brasil …