C Tanrikulu - Marketing i menedžment innovacij, 2022 - zbw.eu
One of the main reasons for failure in sustainable marketing and innovative products is the lack of an adequate understanding of consumer wants and needs. Understanding the issues …
This research aims to comprehensively investigate Generation Z's consumer behavior, focusing on the influence of their values, attitudes, digital proficiency, and exposure to …
One of the main reasons for failure in sustainable marketing and innovative products is the lack of an adequate understanding of consumer wants and needs. Understanding the issues …