Purpose This study aims to understand customer equity and loyalty using augmented reality
(AR) and employee services in a physical retail environment. The current study investigated …

Purpose Consumers are increasingly embracing innovative technologies for enhanced
experiences. This study delves into the banking consumer brand experience through the …

The current study of Augmented Reality technology aims to understand consumers'
behavioural aspects toward tourism destination intentions in the current situation of a …

Museums have adapted their traditional ways of providing services with the advent of novel
digital technologies to match up with the pace and growing needs of current industry …

This study investigates the key components and influences of positive affect and electronic
word-of-mouth (eWOM) on tourist visits at two developing urban destinations, namely …

This article examines the main variables that influence the intention to use Augmented
Reality (AR) applications in the tourism sector in Jordan. The study model has been …

The proliferation of mobile technology has significantly changed non-traditional tourism
types such as the ecotourism sector and thus significantly impacted visitors' experience at …

We present a novel autoregression network to generate virtual agents that convey various
emotions through their walking styles or gaits. Given the 3D pose sequences of a gait, our …

This paper aims to explore the virtual world and television advertising of tourism destinations
with insights from Africa. The continent of Africa experienced lock-downs and travel …

Abstract Information and communication technology can play a crucial role in advertising
large events and in making information available for the attendance experience to be …