Purpose The purpose of this paper is to provide the theoretical insights with regard to the
green purchasing intention–behavior gap and the role played by social media influences in …

Purpose In physical stores, consumer repurchase is the primary goal of retail operators. This
includes many aspects of consumers' perceived value of a store, including images of goods …

Drawing on the psychological contract theory, we examine how the celebrity status of chief
executive officers (CEO) influences corporate investment behavior. Using a sample of …

Purpose This paper aims to investigate the effect of CEO social media celebrity status on
credit ratings and to determine whether potential threats on the CEO celebrity status …

This research delved into the dynamics between pride, sustainability detectability, and
product consciousness through three experimental studies conducted among Chinese …

Youth materialism excites adolescents' unethical consumer beliefs (UCB-dishonesty). We
develop a second-stage moderated mediation model, investigate the relationships between …

Purpose The purpose of this research is to explore the impact of women in the C-suite on
strategic marketing choices in general and CSR in particular is scant. To that end, this study …

Purpose This paper aims to examine how and why consumers respond to chief executive
officer (CEO) activism on social media. The authors developed a conceptual model that …

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate
and Employee Brands aims to contribute to the academic debate about the marketization of …

Este estudio investiga las estrategias de publicación de los directores ejecutivos (CEO) de
empresas de América Latina en LinkedIn y su impacto en el engagement. Por ello, se …