Purpose–This inquiry aims to contribute to the literature on the historical developments that
have influenced the origin, uses, and meanings of branding. Design/methodology/approach …

This article is a review of academic research on the content and effects of sexual information
in advertising (ie, sex in advertising). In addition to covering common types of sexual content …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Research Methods for the Behavioral Sciences, 4th ed. Page 1 RESEARCH METHODS for the
Behavioral Sciences FOURTH EDITION Charles Stangor University of Maryland Australia • …

This article compiles results from a century of social psychological research, more than
25,000 studies of 8 million people. A large number of social psychological conclusions are …

This new handbook presents, synthesizes, and integrates the existing knowledge of
methods, theories, and data in attitudes. The editors' goal is to promote an understanding of …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Researchers have given considerable attention to investigate anti‐consumption behavior.
However, empirical research tends to report somewhat erratic and inconsistent findings …

Our goal is to provide an overview of important aspects of human learning that are
particularly relevant to educators. Doing so represents an exciting but difficult challenge …